NRL Secures Landmark $5.3 Billion Broadcast Deal with Nine and Foxtel

Key points:

Nine Entertainment and Foxtel have secured a seven-year media rights deal worth $5.3 billion for Rugby League in Australia.
The agreement will run from 2028 to 2034, with Nine broadcasting the NRL Grand Final and Origin series, while Foxtel retains exclusive streaming rights.
Peter V'landys, ARLC chairman, called the deal a 'defining moment' for the sport, highlighting efforts to double its audience in recent years.

Key Details of the Deal

The Australian Rugby League Commission (ARLC) has announced a significant media rights agreement with Nine Entertainment and Foxtel. The deal, which will take effect in 2028, involves broadcasting arrangements for both free-to-air and streaming platforms.

Nine's Role

NRL Secures Landmark $5.3 Billion Broadcast Deal with Nine and Foxtel

Under the terms of the new arrangement, Nine will be responsible for broadcasting select NRL games on free-to-air and streaming platforms. It will screen the grand final and both men’s and women’s State of Origin series, with three live matches a week airing on Thursday, Friday evenings, and Sunday afternoons.

Foxtel's Responsibilities

Foxtel and its streaming subsidiary DAZN will have exclusive rights for live coverage of every NRL home and away game. The number of men’s matches on free-to-air television will remain unchanged while the number of women’s games will be reduced, with a specific reduction not detailed.

Impact and Significance

Peter V'landys, ARLC chairman, emphasized that this deal represents a significant milestone for Rugby League. He stated that the Commission has worked hard in recent years to increase audience engagement. Nine Entertainment CEO Matt Stanton echoed sentiments about the partnership being entered into its fourth decade and presenting an 'extraordinary opportunity' for growth.

Source: The Guardian

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