When I say personalization, I mean much more than just using someone’s name. I’m talking about making sure each subscriber gets the right email, at the right time, in the right language. Chase Diamond Chase Diamond, Co-Founder at Structured Agency. Email personalization is an approach to email marketing where each subscriber receives an email based on their personal data. This includes all the information that subscribers have shared with you or that you can collect using third-party cookies: name, gender, age, country of residence, preferences, and so on. Think of it like choosing a special gift for a close friend.
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